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AI & CopywritingJanuary 3, 2026•9 min read

AI Ad Copy: How to Write Ads That Actually Convert

Stop wasting ad spend on weak copy. Use AI to test more variations faster.

AI Ad Copywriting

Maximize Your ROAS

Advertising Guide

Bad ads waste money. Good ads multiply it. AI lets you test more variations faster.

Why Copy Matters

Better copy leads to:

  • Higher click rates
  • Lower cost per click
  • Better quality scores
  • More conversions

Platform Rules

Facebook and Instagram

  • Stop the scroll with the first line
  • Communicate value fast
  • Speak to emotions
  • Clear call to action

Google Search

  • Match search intent
  • Include keyword naturally
  • Highlight what makes you different
  • Use all character space

Google Shopping

  • Include key product attributes
  • Important info first
  • Natural language

Always tell AI which platform. Requirements are different.

AI Prompts

Facebook Primary Text

5 Facebook ad texts for [product]. Audience: [description]. Benefit: [benefit]. Under 125 characters. Start with scroll-stopping hook.

Facebook Headlines

10 Facebook headlines for [product]. Max 40 characters. Mix benefit, urgency, social proof.

Google Ads

15 headlines (max 30 chars) and 4 descriptions (max 90 chars) for [product]. Keyword: [keyword]. Include keyword in 5 headlines.

Testing

Generate Variations

10-20 variations per campaign. Different angles:

  • Benefit-focused
  • Problem-focused
  • Social proof
  • Urgency
  • Curiosity

Let Platforms Optimize

Dynamic Creative and Responsive Ads test for you. Give good options.

Learn from Winners

Analyze what works. Ask AI for similar variations.

Copy Frameworks

PAS

Problem. Agitate. Solve.

PAS framework for [product] solving [problem]. Relatable, not dramatic.

AIDA

Attention. Interest. Desire. Action.

Before-After-Bridge

Life before. Life after. Product bridges the gap.

Mistakes to Avoid

  • Too generic: Add specifics
  • Too long: Cut ruthlessly
  • Weak hook: First words matter most
  • Weak CTA: Tell them exactly what to do
  • Ignoring limits: Respect character counts
  • No proof: Add numbers or testimonials

Scale Up

  1. Build a library of winning hooks
  2. Create templates per product type
  3. Generate in batches
  4. Feed insights back to prompts

Human Review

  • Verify claims
  • Check brand voice
  • Remove what feels off
  • Add specifics AI cannot know

The Bottom Line

AI generates options. You pick winners. Test more, learn faster.

Want to make your landing pages match your winning ads? Clyro lets you customize your Shopify store with simple text commands. Try it free.

Clyro

Clyro Team

E-commerce & AI Insights

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