Shopify Collections: How to Organize Products for Better Sales

Collections group products. Good organization helps customers find what they want fast.

Why Collections Matter

• Navigation: Browse by category
• Discovery: Find products they were not searching for
• Merchandising: Highlight sales and new arrivals
• SEO: Rank for category keywords
• Marketing: Link ads to product groups

Manual vs Automated

Manual

You pick products. Use for curated selections, promos, staff picks.

Automated

Products added by rules (type, tags, price). Use for categories, sales, price ranges.

Create Manual Collection

1. Products > Collections
2. Create collection
3. Enter title and description
4. Select Manual
5. Save, then Browse to add products

Drag to reorder.

Create Automated Collection

1. Products > Collections
2. Create collection
3. Select Automated
4. Set conditions
5. Save

Condition Options

• Product title
• Product type
• Vendor
• Tag
• Price
• Inventory

Logic

• All: Must match every condition
• Any: Match at least one

Best Practices

Descriptions

Include what the collection contains. Add keywords naturally.

Images

High quality, consistent style.

Sorting

• Best selling
• Price (low or high)
• Newest
• Manual

Collection Types

Categories

Main navigation: Shirts, Pants, Accessories

Promotional

Sale, New Arrivals, Clearance, Best Sellers

Thematic

Gift Guides, Summer Essentials, Back to School

Price-Based

Under $25, Under $50, Luxury

Smart Tagging

• color-blue, color-red
• season-summer, season-winter
• material-cotton
• featured, sale

Consistent tags make automation reliable.

Add to Navigation

1. Online Store > Navigation
2. Click main menu
3. Add menu item
4. Link to collection
5. Save

SEO

1. Edit collection
2. Scroll to Edit website SEO
3. Customize title, description, URL

Use descriptive URLs: /collections/mens-cotton-shirts

The Bottom Line

Organized collections help customers find products. More finds, more sales.

Want to display collections beautifully on your homepage? Clyro lets you customize your Shopify store with simple text commands. Try it free.