Calculate profit margins for e-commerce products. Analyze all costs including shipping, ads, and expenses to get real profitability insights.
All your costs in, real profit and margins out.
$60.00
Revenue - COGS
$32.00
After all expenses
60.0%
32.0%
Gross profit is your revenue minus the cost of goods sold (COGS). Net profit goes further by subtracting operating expenses like ads, apps and salaries. Your margins express each as a percentage of revenue, the higher, the healthier the business.
Gross profit is revenue minus the direct cost of your products (COGS). Net profit subtracts everything else, marketing, apps, salaries, fees, to show what you actually keep.
It varies by niche, but many ecommerce brands aim for a net margin of 10-20%. Compare yours against your category and track it over time.
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