ROI Calculator
Measure the profitability of any investment in seconds: an ad campaign, a product launch, a new Shopify app, or any expense tied to your online store. Enter your initial investment, the revenue generated and your total costs to instantly see your ROI, net profit and total investment.
ROI, net profit and total investment, instantly.
Investment Inputs
ROI Formula
ROI = (Generated revenue - Initial investment - Total costs) / (Initial investment + Total costs) x 100
$12,500.00
$18,000.00
$5,500.00
44.0%
Return on investment
How ROI is calculated
ROI is your net gain, the amount returned minus the amount invested, divided by the amount invested, shown as a percentage. A 100% ROI means you doubled your money; a negative ROI means you lost some of it.
Frequently asked questions
How is ROI calculated?
ROI = (amount returned − amount invested) ÷ amount invested × 100. A positive number is profit; a negative one is a loss.
What's a good ROI?
Higher is better, but 'good' depends on the investment and timeframe. For ad campaigns, compare ROI against your break-even point.
ROI vs ROAS, what's the difference?
ROAS looks only at ad revenue versus ad spend. ROI accounts for all costs and profit, giving a truer picture of return.
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