ROAS Break-Even Calculator
Calculate your ROAS (Return On Ad Spend) break-even point and CPA (Cost Per Acquisition) to optimize your advertising campaigns.
Your break-even ROAS and CPA, VAT and fees included.
1.46
$54.67
What is break-even ROAS?
Break-even ROAS is your selling price divided by your profit per unit. If a product has a 60% margin you break even at roughly 1.67x ROAS, every dollar of ad revenue above that is profit, everything below is a loss.
Frequently asked questions
What is break-even ROAS?
It's the return on ad spend where your ad revenue exactly covers your product and ad cost, no profit, no loss. Above it you're profitable; below it you're losing money.
How do I lower my break-even ROAS?
Increase your margin: raise prices, lower product or fulfilment cost, or add upsells and bundles to raise average order value.
Does this include shipping and fees?
Include them in your 'cost per unit' for the most accurate break-even. For a fuller per-order breakdown, use the Ecom Profit Calculator.
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